SEO Course

Search engine optimization (SEO) is the process of improving your website to increase visibility on popular search engines such as Google and Bing. In this certification course, you'll learn all things SEO, including website optimization, link building, keyword research, and much more.

Evaluate and improve your website's SEO
Build backlinks to your website at scale to increase your website's visibility on the search engine results page
Use insights from keyword research and reporting to improve your search performance

Course Modules

FUNDAMENTAL OF SEO

• How Search Engine Work
• Types of SEO Techniques
• What Is Algorithm and Its Types
• Brief About SERP and Ranking Factor

ANALYSIS AND KEYWORD RESEARCH

• Keyword Research and Analysis
• Types of Keywords
• Tools Used For Keyword Research
• Localized Keyword Research
• Competitor Website Analysis

ON PAGE OPTIMIZATION

• Meta Data Optimization
• Robot Meta Data
• Robots.txt creation
• Code Verification and Optimization
• Image Optimization
• Domain Selection
• Hosting Selection
• SEO URL Optimization
• Internal Linking
• 301 Redirection
• 404 Error Pages
• Canonical Implementation
• H1, H2, H3 Tags Optimization
• Optimize SEO Content
• Creating Xml Sitemap

OFF PAGE OPTIMIZATION

• Link Building Tips & Techniques
• Directory Submission
• Social Bookmarking Submission
• Search Engine Submission
• Article Submission
• Press Release Submission
• PPT Submission
• Classified Submission
• Business Listing

LOCAL SEO (BUSINESS & LISTING)

• Local Business Listing Setup and Optimization
• Creating Local Listing in Search Engine
• Google Places Setup (Including Images, Videos, Map Etc.)
• How to Make Monthly Basis Search Engine Visibility Reports

GOOGLE ANALYTIC

• Introduction to Google Analytics
• What Is Web Analytics?
• Where are Web Analytics Used?
• Setup Google Analytics
• For website tracking
• Schedule Email Reports
• Dashboard Widgets
• Audience Reports
• Demographics Reports
• Geo Report
• Behaviour Report
• Engagement Report
• Real Time Report
• Users Flow Report
• Social Report
• Search Console Report

GOOGLE WEBMASTER

• Google Search Console Introduction
• Adding a site to search console
• Blocked resources, Crawl Errors & Status
• Fetch As Google, Robotos.txt, Sitemaps
• Security Issues